Apple Product Launch

Campus LA played a key role in Apple's "Peek Performance" event in 2022, serving as the filming location for critical segments unveiling the company's latest innovations.

Located in Los Angeles' Boyle Heights district, the venue's expansive
sound stages, high ceilings, blackout capabilities, and state-of-the-art production
facilities provided an ideal industrial-chic backdrop for the livestreamed presentations, enabling dramatic reveals with custom lighting, projections, and immersive set designs.

Key footage shot at the studios featured Senior Vice President of Hardware Engineering John Ternus and Senior Vice President of Hardware Technologies Johny Srouji introducing the revolutionary M1 Ultra chip—a powerful processor designed for high-performance tasks like video editing and machine learning.

Following that, Product Line Manager for Mac, Colleen Novielli showcased the all-new Mac Studio, a compact desktop built for creators and professionals with versatile connectivity options.

Engineering Program Manager for Mac, Nicole Kordes then detailed the Studio Display, a high-resolution monitor featuring an advanced camera for dynamic video framing, high-quality microphones, and an immersive sound system, designed to complement the Mac Studio and other Apple devices.

The event also announced other products like an updated iPhone SE with faster performance and 5G capabilities, a new iPad Air with enhanced features, fresh color
options for the iPhone 13 lineup, and a partnership with Major League Baseball for exclusive content on Apple TV+.